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GWEN WILLIAMS

CREATIVE STUDIO

Stationary photo

Hello!

We’re a Sydney-based creative studio that helps brands look their best online, in print, and out in the world. At the heart of our practice is a simple belief: design should be both beautiful and purposeful. We started with a desire to create more than just logos and brand identities. We wanted to help small businesses, designers, and individuals bring their unique stories to life through design that was not only visually stunning but also functional and easy to use. From branding and web design to digital content, scalable design systems, and everything in between, we bring smart, thoughtful design to every touchpoint. Whether you’re starting fresh or levelling up, we’re here to make the process clear, collaborative, and results-driven.

Design for every stage

From early ideas to polished design deliverables, we offer creative support at every stage of your
business—whether you’re just starting out, growing fast, or simply exploring your next move.

I want to start a brand

Let's create a visual identity and branded assets that feels connected, confident and unmistakably you. 

01

Business launch

When you're starting out, your brand is your first impression, and we’re here to help you make it count. From custom logos to building a full visual identity including style guides, brand assets, signage, websites, and more, we create the visuals that bring your brand to life. Our creative direction and strategic approach ensure your brand’s story is told clearly, confidently and consistently.

I have a brand and want to expand

Let's give your brand
the visibility it deserves with cut-through  advertising & marketing.

02

Growth & Marketing

As your business grows, so does the need to be seen. A great brand and strong design are powerful, but without the right exposure, they can go unnoticed. We can support with high-impact marketing and advertising materials like brochures, outdoor ads, social, video, event graphics, and more, to help you reach a wider audience and drive real results.

I'm in demand and

now need a hand

Think of us as your creative support system with easy-to-use design templates to help you grow and expand on your own.

03

Scaling & Optimising

When your business is thriving, the next step is scaling—and that’s where smart design systems make all the difference. From creating easy-to-use templates to building scalable brand systems and introducing tools that make design more efficient, we empower both in-house teams and business owners to create with confidence.

What we offer

We don't do everything, but we do a few things well. Our services range from creative direction and brand identity, to web and digital design, print, and scalable design systems. Whether you need a full brand build, a one-off campaign, or templates to keep things running smoothly, we’re here to help make it happen—beautifully and efficiently.

  • Creative consultation
    Don’t know where to start? Need a second opinion or a designer’s eye? We help shape your ideas into strong, creative direction and bring clarity to your vision.​ • Design strategy • Art direction • Photography & product planning • Copy direction • Design concepts
  • Brand identity
    Want to launch a new brand or give one a glow-up? We develop strong, cohesive brand identities that stand out, tell your story, and connect with your audience. • Logo design • Logo application • Brand assets (business cards, email signatures, letterhead etc) • Style guide • Social channel assets (profile pic, banners, posts)
  • Website design
    We design intuitive, visually compelling and user-friendly websites that not only look great but work seamlessly—bringing your brand to life online. • Website plan • 8 page responsive (desktop & mobile) Wix website • Domain & hosting admin • 1 hour set-up tutorial & handover
  • Print design
    From slick business cards to eye-catching brochures, beautifully crafted publications and marketing material, we bring your brand to life on paper—and beyond. • Business cards, letterheads, postcards • Branded merch (cups, hats, T-shirts, aprons, notebooks) • Brochures, leaflets, postcards, invites • Multi-page publications • Magazine advertorials • Posters, A-frames, drop banners • Retail display & marketing collateral
  • Digital design
    Need scroll-stopping content? From social media assets to videos and EDMs, we design engaging digital content that connects and converts across platforms. • EDM designs (electronic direct mail) • Social channel assets (posts, stories, in-feed, reels) • Video editing • Stop-motion & animated GIFs • Digital banners
  • Outdoor & environmental design
    We translate your brand into physical spaces with signage, displays, billboards, and event experiences that are clear, bold and impossible to ignore. • Static & animated billboards • Visual merchandising (POS) • Signage & wayfinding systems • Hoardings & decals • Environmental branding • Architectural plans & elevations • Exhibit design
  • Scalable design solutions
    Design smarter, not harder. Whether you're deep in the tools or managing a team, we create templates and systems that save time and keep things looking sharp. • Ready-to-print document templates • Editable Canva templates • Editable InDesign templates • Design systems & processes

Strategy

Our design is driven by strategy—every logo, campaign, or design system we create is rooted in your goals. We dive into the brief, understand what success looks like, and craft visuals that don’t just look great, but work hard to get results. Whether it's brand identity or marketing collateral, we design with purpose.

Creative direction

We shape the overall visual approach—guiding everything from typography, colour palettes, and layout to photography style and choice of media. Whether it's a campaign, website, or brand refresh, we make sure every element works together to tell a consistent, compelling story that supports your goals and resonates with your audience.

Design collateral

We handle the full design and marketing process—from concept to delivery. Whether it's a digital ad, social post, EDM, brochure, magazine spread, or billboard, we take care of the creative ideation, copy direction, visual design, and final production. Every piece is thoughtfully crafted to align with your brand, meet campaign goals, and make an impact wherever it’s seen.

Multi-channel media

We make sure your brand shows up consistently across every platform—print and digital. From websites, social media, and EDMs to posters, packaging, and out-of-home advertising, we create designs that carry your message clearly and cohesively. By aligning visuals and voice across all channels, we help build recognition, trust, and visibility—so your audience connects with your brand no matter where they see it.

Our work

CAMPAIGN

MARKETING

PRINT

DIGITAL

SOCIAL

BRANDING

Design Shop

READY TO PRINT
DESIGNS

EDITABLE DESIGN

TEMPLATES

PLANNERS

& STATIONERY

© 2025 Gwen Williams Creative Studio

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